HERNDON, Va.
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Feb 5, 2010
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Celebrating a number of exciting milestones, Audi of America hosted an exclusive gathering on Friday, February 5, 2010 at the W Hotel in South Beach to kick off Super Bowl weekend. Celebrities and athletes including Jessica Alba, Taylor Lautner, Hilary Swank, Kate Walsh, Rob Lowe, Kellan Lutz, Lance Bass, Osi Umenyiora (New York Giants), and Chad Henne (Miami Dolphins) gathered for the culmination of The Audi Efficiency Challenge. In addition, Audi celebrated its recent award by Green Car Journal naming the Audi A3 TDI the coveted “Green Car of the Year,” and the brand’s 2010 Super Bowl ad, its third consecutive spot in the game after a nearly 20-year hiatus, centered around the eco-friendly A3 TDI.
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HERNDON, Va.
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Feb 5, 2010
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Green Police, the much-anticipated Super Bowl ad from Audi, debuted today in advance of its airing during the fourth quarter of the big game on Sunday.
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HERNDON, Va.
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Feb 5, 2010
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Audi today announced that Chad Henne, quarterback of the Miami Dolphins, won the first-ever Audi Efficiency Challenge. The Challenge pitted high-profile members of the media, including Bill Simmons of ESPN.com and Mike Silver of Yahoo! Sports, against two NFL stars: Henne of the Miami Dolphins and the New York Giants’ Osi Umenyiora. Not a traditional race, the Audi Efficiency Challenge was designed to see who could achieve the best fuel-efficiency in an Audi Q7 TDI clean diesel SUV while driving from the Audi USA headquarters in Herndon, Virginia, to Miami, Florida. Henne has selected the Berks County Community Foundation to receive the $20,000 donation that Audi will make in his name.
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HERNDON, Va.
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Feb 4, 2010
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Green Police, the Audi Super Bowl ad, provides an uncommon avenue for green advocates, anteaters, foam cups, the legendary rock band Cheap Trick and the 2010 Green Car of the Year to find their inner connectivity.
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INGOLSTADT, Germany
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Feb 4, 2010
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Audi will start the 78th edition of the legendary 24 Hours of Le Mans on June 12/13 with a total of three diesel-powered racing sports cars. At a press conference of the organizer, the Automobile Club de l’Ouest (ACO), in Le Mans (France), Head of Audi Motorsport Dr. Wolfgang Ullrich announced Audi’s driver line-up for the most important sports car race of the year.
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INGOLSTADT/DAVOS
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Jan 26, 2010
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It is harder than ever to pass through the checkpoints at the 40th World Economic Forum (WEF) being held in Davos, Switzerland, from January 27 – 31. Only cars with a “Green Eco” sticker are allowed to pass. To get the sticker, a vehicle may not consume more than nine liters of fuel per 100 kilometers (26.13 US mpg) nor emit more than 230 grams of CO2 per kilometer (370.15 g/mile). The Audi fleet satisfies these criteria and thus can drive into downtown Davos. Together, Audi and Volkswagen are providing more than 270 vehicles so that delegates can reach the World Economic Forum quickly and safely. With an average fuel consumption of 8.5 liters of diesel per 100 kilometers (27.67 US mpg) and CO2 emissions of 224 grams per kilometer (360.49 g/mile), the 86 Audi A8L 3.0 TDI sedans being used to provide comfortable chauffeur service for the more than 500 VIPs are a particular highlight.
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HERNDON, Va.
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Jan 8, 2010
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Audi of America today announced that it will advertise during Super Bowl XLIV, the brand’s third consecutive time in the Super Bowl. The spot will highlight the Audi A3 TDI, recently named by Green Car Journal as the 2010 “Green Car of the Year” and will have a fun, tongue-in-cheek environmental theme. Rock legends Cheap Trick will reinterpret one of their classic pieces as the soundtrack to the commercial.
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HERNDON, Va.
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Dec 3, 2009
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Green and performance luxury needn't be mutually exclusive concepts. That’s a core belief at Audi. Today, that philosophy paid off with the all-new A3 TDI earning the prestigious title of 2010 Green Car of the Year®.
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Remarks by Audi of America President Johan de Nysschen, acceptance of the 2010 Green Car of the Year. "First, I’d like to thank Ron and the Green Car Journal team as well as our esteemed panel of judges for this honor."
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HERNDON, Va.
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Dec 2, 2009
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Audi's Q7 TDI, its first clean diesel vehicle to hit U.S. streets this year is turning heads, most recently with a nod from the Earth, Wind & Power Awards, which selected it as "Most Environmentally Progressive Truck of the Year."
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INGOLSTADT, Germany
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Nov 20, 2009
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Audi is celebrating another very special anniversary in 2009: the 20th birthday of TDI technology. In the fall of 1989, the Audi 100 2.5 TDI - the first Audi with a direct-injection turbocharged diesel engine - was exhibited at the Frankfurt International Motor Show. Ever since, the brand with the four rings has continued to increase its lead and set many milestones. Since 1989, Audi has produced over five million TDI engines and is now marketing a wide range of leading-edge power units. They combine great propulsive power, sporty driving enjoyment and exemplary efficiency, and demonstrate that this technology also holds great potential for the future.
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INGOLSTADT, Germany
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Oct 2, 2009
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The Audi Efficiency Challenge A to B has crossed the finish line. After nine days and approximately 4,200 kilometres through Europe from north to south, the consumption figures bear testament to the outstanding efficiency of the entire Audi range. The brand’s new “paragon of efficiency” is the Audi A3 1.6 TDI. With an average best-of-day figure of only 3.3 litres per 100 kilometres, it stayed considerably below the already excellent nominal consumption of 3.8 litres, equating to CO2 emissions of 99 g/km. “The outstanding consumption figures achieved on the Efficiency Challenge demonstrate that efficiency is a standard feature in every Audi”, commented Axel Strotbek, Member of the Board of Management of AUDI AG for Finance and Organisation, speaking from the finish line in Bée. “The Audi Efficiency Challenge is clear proof of our Vorsprung durch Technik,” said Michael Dick, Member of the Board of Management of AUDI AG for Technical Development.
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INGOLSTADT/ATLANTA
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Sep 27, 2009
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Audi Sport Team Joest’s test entry in the 1000-mile "Petit Le Mans" race at Road Atlanta (U.S. state of Georgia) had an unexpected outcome: The American endurance classic had to be red flagged just before half-time due to torrential rainfall. Although Audi had led almost entirely, the two R15 TDI prototypes were only classified in third and fourth positions. Small consolation: The Diesel-powered racing car won the efficiency award "Michelin GreenX Challenge" – a trophy awarded to the most environmentally friendly car.
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INGOLSTADT/ATLANTA
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Sep 25, 2009
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Audi Sport Team Joest’s two Audi R15 TDI prototypes will start the "Petit Le Mans" 1000-mile race at Road Atlanta (U.S. state of Georgia) from the second row of the grid. The U.S. endurance classic serves Audi as preparation for the 2010 Le Mans 24 Hours.
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INGOLSTADT, Germany
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Sep 25, 2009
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On its very first outing under real-life traffic conditions, the Audi A3 1.6 TDI is already turning in impressive consumption figures. With a top mark of 3.0 litres per 100 kilometres, the latest version of the successful model came in well below its already excellent nominal consumption of 3.8 litres, equating to CO2 emissions of 99 g/km. The other models of the Audi range also shone on the first three days of the “Efficiency Challenge A to B”, which covers 4,182 kilometres from A on the Norwegian Lofoten Islands to Bée in northern Italy.
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HERNDON, Va.
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Sep 24, 2009
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Audi Sport returns to Petit Le Mans this weekend to defend its unbeaten streak in the Atlanta race with Audi enriching coverage of the action through key social media outlets.
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INGOLSTADT, Germany
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Sep 22, 2009
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4,182 kilometers through Europe in nine days, from Å on the Lofoten archipelago in Norway to Bée in northern Italy – Audi is proving the efficiency of its vehicles on the “Efficiency Challenge A to B.” 120 journalists and customers of the brand are taking the wheel in 20 cars from five model series for the tour.
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INGOLSTADT, Germany
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Sep 18, 2009
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The countdown for the 2010 Le Mans 24 Hours is underway. In preparation for the sports car highlight of the year, Audi Sport Team Joest will contest the U.S. endurance classic "Petit Le Mans" at Road Atlanta (U.S. state of Georgia) on September 26 with two Audi R15 TDI cars.
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HERNDON, Va.
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Sep 17, 2009
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Audi today announced that TDI clean diesel technology will be a featured segment on the Discovery Communications program, "How It's Made" premiering on Science Channel on Friday, September 18, 2009, 9 p.m. ET/PT, with an encore broadcast on the Discovery Channel on Thursday, September 24, 2009, 7:00 and 11:00 p.m. ET/PT.
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HERNDON, Va.
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Sep 11, 2009
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Audi, in conjunction with Best Buddies International, today announced the anticipated celebrity and athlete attendees at this year’s Audi Best Buddies Challenge: Hearst Castle on September 12, a charity bicycle ride along the Pacific Coast line. For the third year in a row, Audi is proudly joining Best Buddies International as a Title Sponsor and the Official Vehicle in what has become the organization’s key fundraising initiative. This year’s bike ride will bring together athletes, dignitaries and actors working to beat last year’s fundraising record of $3.5 million total in donations for Best Buddies International.
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HERNDON, Va.
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Sep 8, 2009
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Finding practical ways to reduce automotive emissions and lessen America's energy dependence isn't something that can wait for technological breakthroughs years down the road, noted Audi of America President Johan de Nysschen. Instead, car companies and government policy makers should immediately embrace promising new technologies that can quickly add up to make a real difference. In a wide-reaching speech at Audi's 100th Anniversary celebration in Sonoma, California, de Nysschen also discussed his thoughts on the future of luxury, asserting that the era of "legacy luxury" - products that convey status without regard to cost or resources consumed - is now at the end of its life cycle, with Audi representing the new era of "progressive luxury."
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HERNDON, Va.
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Sep 3, 2009
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Audi today announced pricing for the 2010 A3 TDI, its second U.S. clean diesel offering launched this year. Expected to begin arriving at U.S. dealers in late November 2009, the 50-state certified A3 TDI delivers the highest highway fuel economy in the luxury car category – 42 mpg, according to U.S. Environmental Protection Agency estimates.
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Remarks by Johan de Nysschen at the 2009 Audi Performance Experience in Napa, California - August 26, 2009
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INGOLSTADT, Germany
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Aug 28, 2009
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Audi will unveil three new vehicles at Frankfurt's International Motor Show (IAA): the remarkably dynamic S5 Sportback, the extremely low-emission A4 3.0 TDI clean diesel quattro, and the especially efficient A3 1.2 TFSI. These innovative engines boast some very different key data, yet they share something in common: They embody Audi?s conviction that dynamics and efficiency are not mutually exclusive; on the contrary, they go hand in hand and are mutually complementary.
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HERNDON, Va.
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Aug 25, 2009
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Audi today announced the U.S. manufacturer’s suggested retail prices for its redesigned 2010 Q7 models, scheduled to arrive at U.S. Audi dealers in September 2009.
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INGOLSTADT, Germany
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Aug 25, 2009
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For the first time since its victorious debut at Sebring in March, the technologically innovative Audi R15 TDI will again compete in an endurance race in the USA: On September 26, Audi Sport Team Joest will contest the 1000-mile "Petit Le Mans" race, which is part of the American Le Mans Series, at Road Atlanta (Georgia) with two cars.
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HERNDON, Va.
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Jun 24, 2009
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Audi has committed to supporting The Nature Conservancy to help reduce carbon emissions as part of its public awareness campaign for Audi TDI clean diesel engines, which reduce carbon emissions by 20% over gasoline. Audi will donate $1 to The Nature Conservancy’s voluntary carbon offset program for every Facebook user who joins the cause at www.causes.com/natureconservancy, up to $25,000.
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HERNDON, Va.
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Jun 19, 2009
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Audi today launched an aggressive public awareness campaign in the U.S. to highlight the ways in which TDI clean diesel can help America achieve energy independence. Ranging from television ads to a social media-driven charitable donation, the campaign will kick off a summer-long push to change public perception of the once-maligned diesel engine.
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HERNDON, Va.
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Jun 11, 2009
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Audi aims to continue its proud success story on June 13 and 14 in the world’s toughest sports car endurance race with the newly developed R15 TDI diesel sports car. Audi has competed at Le Mans 10 times, crossing the finish line as winners eight times.
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INGOLSTADT, Germany
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May 29, 2009
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Covering over 4,900 kilometers (3,044 miles) in three days, driving specialist Gerhard Plattner is gearing up for his next record-breaking attempt as the first driver to reach three continents in just three days. On June 8, Plattner and his co-pilot Franz Doppler will depart from Rabat, Morocco, in an Audi A3 1.9 TDI e with the goal of reaching the Asian side of Istanbul no more than 72 hours later. Today’s presentation of the vehicle at the Audi Forum Ingolstadt marks the beginning of a phase of intense preparation for the team of drivers.
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HERNDON, Va.
,
May 29, 2009
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Audi of America will again team up with star quarterback Tom Brady and the non-profit organization Best Buddies International as the Title Sponsor and Official Vehicle of the Audi Best Buddies Challenge: Hyannis Port, a charity bike ride in support of people with intellectual disabilities.
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The Audi Q7 with product improvement features launches in Fall 2009 as a 2010 model year vehicle. Pricing will be announced closer to launch.
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INGOLSTADT, Germany
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Apr 14, 2009
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When it was first rolled out three years ago, the Audi Q7 performance SUV immediately achieved a leadership position – as a sporty, comfortable as well as high-performance recreational and business vehicle on a grand scale. Now Audi is making it even better – more elegant and more efficient, with lower emissions: the Q7 3.0 TDI consumes only 9.1 liters per 100 kilometers (25.85 US mpg). And now it’s also available in a new version as a TDI clean diesel, with the world’s cleanest diesel technology and even lower fuel consumption of only 8.9 liters/100 km (26.43 US mpg).
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HERNDON, Va.
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Apr 8, 2009
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If you enjoy ridiculously expensive carbon fiber race cars that rarely pass each other, go to a Formula One race. If you can look past candy-colored decals masking sheet-metal sameness, turn to NASCAR. But if you seek visceral motorsports thrills loaded with human drama, unique engineering, real racing strategy, exhaustion and suspense, then the Le Mans series is your ticket.
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HERNDON, Va.
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Apr 8, 2009
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Audi today released pricing for the 2009 model-year Audi Q7 TDI clean diesel, its first clean diesel vehicle for the U.S. market. The Q7 TDI is scheduled to arrive in U.S. dealerships later this month.
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HERNDON, Va.
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Apr 1, 2009
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Getting a hands-on feel for the excitement of Le Mans racing and the acclaimed documentary Truth in 24 got a lot easier today with the launch of the all-new Truth in 24 driving challenge application on the Apple App Store.
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HERNDON, Va.
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Mar 31, 2009
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From politicians to marketers, from oil companies to environmentalists. No matter who you speak to these days – seems like everyone has an idea to reduce U.S. dependence on foreign oil.
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INGOLSTADT/SEBRING
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Mar 22, 2009
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The Audi R15 TDI has defeated its competition in its debut race: Dindo Capello (Italy), Tom Kristensen (Denmark) and Allan McNish (Scotland) achieved a historic victory in the 12 Hours of Sebring (US state of Florida) with the new diesel-powered sports car of AUDI AG. The Audi drivers completed 383 laps – beating the previous distance record by an impressive 13 laps.
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INGOLSTADT/SEBRING
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Mar 19, 2009
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Good debut for the Audi R15 TDI: The all-new diesel-powered sports car from AUDI AG will start its first ever race from the front row of the grid. Le Mans record winner Tom Kristensen (Denmark) missed the pole position for the 12-hour race at Sebring (US state of Florida) by just 0.082 seconds. Almost as fast was youngster Mike Rockenfeller (Germany) who qualified fourth with the second R15 TDI.
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HERNDON, Va.
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Mar 19, 2009
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Through its presence as the exclusive automotive partner of the PODER Reconciliation Forum in Washington D.C., Audi is proud to continue to support the U.S. Hispanic community and reiterate its role as a socially responsible organization on a global scale.
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HERNDON, Va.
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Mar 18, 2009
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Compelling films about car races are rarities for good reasons: The action is a blur, the circuits are spread out over great distances, helmeted drivers are nestled into cockpits and access to the teams that make these high-performance machines go can be hard to get.
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INGOLSTADT/SEBRING
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Mar 13, 2009
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Now it’s serious: After tests in Spain and Italy, the first race looms for the new Audi R15 TDI. During the 12-hour race at Sebring (Florida, USA) on Saturday, March 21, the new diesel racing sportscar meets the competition from Acura/Honda, Peugeot and others.
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HERNDON, Va.
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May 30, 2008
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FSI Summary
• Audi FSI direct injection gasoline technology was born in the R8 Le Mans-winning sports car found on racetracks from 2000-2005, with its first U.S. application in the 2005 A6 3.2 FSI V6 sedan launched late in the 2004 calendar year. Using many of the same principles as TDI clean diesel technology, its high compression ratios allow for more power and torque with better fuel economy while increasing performance levels from previous engine generations. Audi Q7’s 3.6 FSI V6 engine and its 4.2 FSI V8 engines complement the TDI clean diesel engine joining the Audi Q7 family in April 2009.
TDI Clean Diesel Summary
• Audi TDI clean diesel is clean, quiet, efficient, and fast. Customers buy this technology because it saves them time and adds convenience because of its city/highway range, all in a very clean and high-tech manner.
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INGOLSTADT, Germany
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Mar 9, 2009
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AUDI AG is the world’s first automobile manufacturer to develop a “second” generation diesel racing sports car. Audi aims to underline its supremacy and consolidate its expertise in car technology once more at the legendary 24 Hours of Le Mans with the all-new Audi R15 TDI.
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HERNDON/MIAMI
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Mar 9, 2009
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As the exclusive automotive partner of the Miami International Film Festival, Audi is providing a fleet of Audi Q7 TDI clean diesel SUVs to shuttle the Festival’s guests. These SUVS will help reduce the event’s overall carbon footprint. Throughout the 10 days of the Festival, celebrities, filmmakers and key industry professionals are enjoying this environmentally friendly mode of transportation on their way to film screenings, talks and after parties.
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INGOLSTADT, Germany
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Feb 10, 2009
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The eagerly awaited first race of the new diesel sports car from AUDI AG draws ever closer: Audi Sport Team Joest contests the notorious 12-hour race at Sebring, Florida on 21 March with two Audi R15 TDI. The US endurance classic will act as stern test and dress rehearsal for the 24 Hours of Le Mans on 13 /14 June 2009.
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Audi A3 moves into a market space presently unoccupied in the luxury segment, that of a highly efficient diesel small luxury car.
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INGOLSTADT, Germany
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Nov 28, 2008
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In future, the AUDI AG motorsport programme will be based on three pillars: During the 2009 season, the brand with the four rings will compete once again in the 24 Hours of Le Mans and in the DTM. Additionally, with the new Audi R8 LMS, Audi Sport offers for the first time a racing sports car specifically developed for customer use.
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LOS ANGELES, Ca
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Nov 19, 2008
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Turbo Direct Injection … TDI …it was invented by Audi and it is the cleanest, most efficient diesel in the world.
Audi’s first TDI clean diesel offering will arrive in the Audi Q7 full-size SUV this April.
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SANTA MONICA, Cal.
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Oct 21, 2008
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With the streets and highways of America as its driving course, Audi proved clean diesel passes the real-world test. Completing the cross country Mileage Marathon, Audi's TDI fleet not only redefined diesel as a ultra-low emission alternative to gas-powered vehicles, but also posted noteworthy fuel efficiency numbers. Covering over 4800 miles from New York to Santa Monica, the Audi A3 TDI has averaged 45 mpg, the Audi A4 vehicles averaged 36 mpg over the drive, and the Audi Q5 TDI vehicles averaged 32 mpg. The Audi Q7 TDI vehicles, clean diesel SUVs which will be the first TDI vehicles available in the Unites States early next year, averaged an excellent 28 mpg over the entire drive.
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INGOLSTADT/LAS VEGAS
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Oct 17, 2008
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The Audi Mileage Marathon is now into its third, decisive stage: when the fleet of 23 vehicles reaches Las Vegas, it will have completed about three-quarters of the total distance. In each successive stage, these cars from four Audi model lines have confirmed their exceptional fuel economy. The excellent results from the Audi A4 3.0 TDI quattro set a fine example: although its V6 TDI engine performs so well, its fuel consumption has been as low as 5.3 liters per 100 kilometers (44.38 US mpg) on many sections of the route.
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CHICAGO, Il.
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Oct 15, 2008
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Johan de Nysschen delivered a speech today before the German-American Chamber of Commerce in Chicago, IL. As the Audi Mileage Marathon continues across the country this week, Johan spoke about the importance of clean diesel in the U.S.; You are encouraged to read the transcript of the speech below - it is entitled "Engines of Independence - Bringing Clean Diesel to the U.S."
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DENVER, Col.
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Oct 14, 2008
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After driving over 2,800 miles and covering half of the United States, Audi's TDI clean diesel vehicles are passing the real world endurance test by posting admirable fuel efficiency numbers. With about 2,000 miles left in Audi's cross country Mileage Marathon, the Audi A3 TDI has averaged 46 mpg over the entire drive, the Audi A4 vehicles have averaged 39 mpg, and the Audi Q5 TDI vehicles averaged 33 mpg. The Audi Q7 TDI vehicles, clean diesel SUVs which will be the first TDI vehicles available in the Unites States early next year, averaged an excellent 28 mpg over the first two legs.
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INGOLSTADT, NEW YORK
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Oct 7, 2008
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The new Audi Q7 3.0 TDI clean diesel is the cleanest diesel in the world, and an extremely economical form of propulsion into the bargain. This was demonstrated on the very first leg of the Audi Mileage Marathon on Monday, from New York to Washington. The marathon Wednesday rolls on to Chicago.
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HERNDON, Va.
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Sep 26, 2008
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America will soon discover Audi TDI® turbocharged clean diesel technology, which has earned media attention and consumer praise throughout the world for its exceptional fuel efficiency and dynamic performance. Next month, the Audi Q7 3.0 TDI will debut in the U.S. during the Audi Mileage Marathon, a two week cross country drive that will display the world’s leading fuel-efficiency technology.
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INGOLSTADT, Germany
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Sep 8, 0008
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The TDI is the world’s most successful efficiency technology. Now the latest Audi TDI is making its way to the US: Audi is introducing the world’s cleanest diesel to the streets of America inside the Audi Q7 3.0 TDI clean diesel.
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INGOLSTADT, GERMANY
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Jun 2, 2008
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World premiere in motorsport: At the 2008 Le Mans 24 Hours on 14/15 June, the three Audi R10 TDI prototypes entered by Audi Sport Team Joest will race for the first time with the next generation of Biofuel manufactured from Biowaste and promising a reduction in the emission of CO2 by almost 90 per cent when compared with traditional diesel.
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HERNDON, Va.
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May 30, 2008
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Frequently asked questions about the Audi Q7 TDI
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