Sponsorships

AUDI AG supports German Olympic athletes

INGOLSTADT, Germany ,  Feb 1, 2010  -  When the German Olympic and Paralympic athletes fight for medals in Vancouver and London Audi will be at their side: The automobile manufacturer based in Ingolstadt will be a partner of the German Olympic Sports Confederation and National Promoter of the German National Paralympic Committee. Numerous activities, shuttle services, the varied presence and the technological know-how of the Four Rings will invigorate this commitment.

Audi "Truth in Motion" documentary available as free download on the iTunes Store

HERNDON, Va. ,  Jan 29, 2010  -  The Audi-commissioned documentary “Truth in Motion: The U.S. Ski Team’s Road to Vancouver” will air this Saturday night on NBC in anticipation of the 2010 Winter Olympic games. Following its prime-time TV debut Saturday night, the film will be available as a free download, exclusively on the iTunes Store (www.itunes.com).

FC Bayern stars test the new Audi A1

INGOLSTADT, Germany ,  Jan 28, 2010  -  It was a very special kind of secret practice: The two national soccer players Bastian Schweinsteiger and Philipp Lahm had the opportunity to test the Audi A1 to their hearts’ content – strictly shielded from the outside world inside a hall at a secret location. Before them, only the members of the management board and developers of Audi had enjoyed this opportunity. So, the answer to the question of how the small, agile Audi would be received by the Bayern players was being awaited with particularly eager anticipation.

Audi hoists sails at Kieler Woche 2010

INGOLSTADT, Germany ,  Jan 25, 2010  -  For more than 125 years Kieler Woche (Kiel Week) has been the major sailing sport event worldwide. In 2010, Audi will be on board as well: The automobile manufacturer from Ingolstadt will be the mobility partner in the capital of sailing, provide shuttle vehicles for the fleet, and will be featured with its logo on all official advertising materials and clothing.

AUDI AG presents 2011 and 2013 FIS Alpine World Ski Championships

INGOLSTADT, Germany ,  Jan 23, 2010  -  AUDI AG will be Presenting Sponsor of the FIS Alpine World Ski- Championships in Garmisch-Partenkirchen (Germany) in 2011, and in 2013 in Schladming (Austria). The brand with the Four Rings thus continues expanding its successful commitment in international skiing.

Audi Night in Kitzbühel: opening event for a legendary weekend of skiing

Kitzbühel, Austria ,  Jan 23, 2010  -  Top athletes and celebrities from all over the world make the annual Hahnenkamm weekend in Kitzbühel a highlight of the Audi FIS Ski World Cup season. Prominent guests helped ring in the ninth annual celebration of the legendary winter sporting event during yesterday’s Audi Night. The many highlights included a performance by Simply Red singer Mick Hucknall.

Audi to Host Online Press Screening and Live Web Chat for the World Premiere of Truth in Motion: The U.S. Ski Team’s Road to Vancouver

As part of its continued support of the U.S. Ski Team, Audi of America has commissioned a documentary film which tells the unique stories of these elite American athletes as they prepare for the competition of their lives – the 2010 Olympic Winter Games.

Kitzbühel starts under the symbol of the four Rings

INGOLSTADT, Germany ,  Jan 18, 2010  -  It is the definitive classic among the events of the Alpine Ski World Cup and, besides the Olympic Games, the undisputed pinnacle of the season: On Friday, the 70th Hahnenkamm race will start in Kitzbühel. Audi has been a partner on and off the notorious “Streif” race course since as far back as 2001 and traditionally opens the weekend with the Audi Night.

Audi hoists sails at Kieler Woche 2010

INGOLSTADT, Germany ,  Jan 14, 2010  -  For more than 125 years Kieler Woche (Kiel Week) has been the major sailing sport event worldwide. In 2010, Audi will be on board as well: The automobile manufacturer based in Ingolstadt will be a partner in the capital of sailing.

Olympic Programming Kicks off with Audi Documentary Truth in Motion: The U.S. Ski Team’s Road to Vancouver

As part of its continued support of the U.S. Ski Team, Audi of America has commissioned a documentary film which will tell the unique stories of these elite American athletes as they prepare for the competition of their lives ? the 2010 Olympic Winter Games.

Winners of the 2009 Audi quattro Cup have been determined

INGOLSTADT, Germany ,  Dec 18, 2009  -  From A like Australia to U like Uruguay: At the world finale of the Audi quattro Cup in Sydney the best amateur golfers from 44 nations played for victory in the prestigious tournament that was staged for as much as the 19th time in 2009. For four days, the New South Wales Golf Club provided the setting for a thrilling close of the season.

Audi takes stake in FC Bayern München AG

INGOLSTADT/MUNICH, Germany ,  Nov 26, 2009  -  The close partnership between AUDI AG and FC Bayern München AG which has existed since 2002 will be elevated to a new level: In three steps between March 2010 and July 2011 at the latest, the automobile manufacturer from Ingolstadt will acquire a shareholding in FC Bayern München AG that will ultimately total 9.09 percent.

Audi of America Announces TRUTH IN MOTION: THE U.S. SKI TEAM’S ROAD TO VANCOUVER

HERNDON, Va. ,  Nov 18, 2009  -  As part of its continued support of the U.S. Ski Team, Audi of America today announced that it has commissioned a documentary film, Truth in Motion: The U.S. Ski Team’s Road to Vancouver, which will tell the unique stories of these elite American athletes as they prepare for the competition of their lives – the 2010 Olympic Winter Games. Truth in Motion: The U.S. Ski Team’s Road to Vancouver will air first January 30 at 8pm EST on NBC, followed by an appearance on the USA Network on February 6 at 5pm EST. It will also run three times in primetime on the Universal Sports Network. Audi has been a sponsor of the U.S. Ski Team since 2007.

Audi supports bid of Wittelsbacher Ausgleichsfonds

INGOLSTADT, Germany ,  Nov 11, 2009  -  The aim of staging the Ryder Cup in Germany in 2018 for the first time since its inaugural event in 1927 is an ambitious one. Audi supports the bid of the Wittelsbacher Ausgleichsfonds in Neuburg an der Donau to host the world’s most prestigious golf tournament at which the twelve best players from Europe and the United States, respectively, compete.

DSV athletes gear up for new season with Audi

INGOLSTADT, Germany ,  Oct 28, 2009  -  Sleek outfit and individual mobility: The athletes of the German Ski Association (DSV) received their team-wear for the Olympic season at adidas and, at the same time, their new Audi company cars. The keys were handed over to them by the brand new DTM Champion Timo Scheider. While the selection of models varied, the whole team chose the same color: All athletes will be driving cars sporting an elegant quartz-gray.

Audi Power for the new generation of the Galactics

INGOLSTADT, Germany ,  Oct 26, 2009  -  What do Cristiano Ronaldo, Lionel Messi and Franck Ribéry have in common? All three are exceptional international soccer players and, like their teammates, travel to their daily practice sessions in Audi vehicles. Today, the players of Spanish record champion Real Madrid received their new models. The cars ranking at the top of Christoph Metzelder, Xavi Alonso, Kaká & company's list of favorites: the Audi Q7, Audi A5 Cabrio and Audi RS 6.

Audi opens alpine Olympic season in Sölden

INGOLSTADT, Germany ,  Oct 23, 2009  -  The kickoff of the Audi FIS Ski World Cup in Sölden on October 24 and 25 marks the start to an action-packed season for the athletes, culminating in the Olympic Games in Vancouver in March 2010. In Sölden, fans and spectators will experience the Four Rings with new visuals: For the first time, Audi will present itself sporting the brand’s new corporate design.

Soccer stars of FC Barcelona hit the road with Audi

INGOLSTADT, Germany ,  Oct 1, 2009  -  The stars of FC Barcelona are starting out to their “title defense project” with support by AUDI AG: On the road toward repeating its historic triple win Europe’s best soccer team in 2008/09 will be on the road with Audi vehicles again.

Audi kicks off hometown Redskins partnership

HERNDON, Va. ,  Sep 23, 2009  -  Audi signed a wide-ranging, five-year deal with the Washington Redskins to provide a level of brand integration that’s unique in the NFL.

Emirates Team New Zealand wins Audi MedCup

INGOLSTADT, Germany ,  Sep 20, 2009  -  The “Champions League” of international sailing has been decided: The Emirates Team New Zealand is the winner of the 2009 Audi MedCup that was staged in five races in the Mediterranean. The team around skipper Dean Barker finished the season with a win at the finale in Cartagena, Spain.

ERC Ingolstadt players on the road with Audi Power

INGOLSTADT, Germany ,  Sep 1, 2009  -  With new cars into the new season: Three days before the start of the German Ice Hockey League (DEL) the players of ERC Ingolstadt took over their new Audi company cars. During a subsequent plant tour the ERC team members and Audi employees had the chance to get to know each other on a more personal level.

Audi extends partnership with 1. FC Nürnberg

INGOLSTADT, Germany ,  Aug 7, 2009  -  AUDI AG extends its partnership with 1. FC Nürnberg at the beginning of the new playing season: Effective immediately, the manufacturer from Ingolstadt is the exclusive vehicle partner of the Bundesliga climber and provides cars from its sporty model range to the leadership squad around chief coach Michael Oenning.

FC Bayern München wins Audi Cup 2009

INGOLSTADT, Germany ,  Jul 31, 2009  -  The premiere of the Audi Cup ended with a spectacular finale on Thursday night in Munich: FC Bayern München won with a score of 7:6 against Manchester United in the penalty shoot-out and thus clinched the 60-centimeter high Audi Cup for its extensive trophy collection in Munich. The match winner in the sold-out Allianz Arena was goal-keeper Michael Rensing, who saved the crucial penalty kick.

Audi Cup: The soccer stars are in town

INGOLSTADT, Germany ,  Jul 28, 2009  -  The super stars are here: This morning, AC Milan arrived in Munich as the last of the four participants in the Audi Cup. Manchester United, Boca Juniors from Argentina and host FC Bayern München have already been in town since the beginning of the week. The press conference in the afternoon officially kicked off the summit meeting of the four World Cup winners.

Wanted: the most valuable players of the Audi Cup

INGOLSTADT, Germany ,  Jul 24, 2009  -  Miroslav Klose, Juan Riquelme, Ronaldinho or Wayne Rooney – no doubt, they all rank among international soccer’s biggest stars. But will they prove their class on the field also at the Audi Cup and distinguish themselves as the most valuable players during the tournament? Proof will be delivered at the end of the total of four meetings when the most valuable player of the game, the Audi MVP, is selected shortly after the final whistle.

Four brands, four clubs, one trophy - the Audi Cup

INGOLSTADT, Germany ,  Jul 22, 2009  -  They are the measure of all things in world soccer: the winner’s trophies of international soccer tournaments. The trophies are coveted; those who hold them in their hands have ascended to the soccer throne – and the artistically designed cups, sculptures and bowls go down in the annals of history. Audi Design has now created a trophy that is closely tired to history even before its debut at the Audi Cup 2009 – to 100 years of successful automobile history.

100,000 tickets already sold for Audi Cup

INGOLSTADT, Germany ,  Jun 29, 2009  -  The Audi Cup has been met with huge response and eager anticipation: More than 100,000 soccer fans have secured their tickets for the meetings between FC Bayern München, AC Milan, Manchester United and Boca Juniors at Munich’s Allianz Arena on July 29 and 30. Only a few remaining tickets are available for the final day of the tournament that is making its debut on the occasion of the Audi brand’s 100th anniversary.

Audi Daysailer

INGOLSTADT, Germany ,  Jun 16, 2009  -  Absolute precision, perfectly balanced hydrodynamics and aerodynamics, and lightweight construction thanks to high-tech materials. In technical terms a yacht, like a car, is designed for performance and efficient travel. The way its design elements are reduced to the essentials is highly stimulating, because Audi design, too, is based around clear lines and engaging clarity. At Audi Concept Design Munich, the young, international team of designers opens our eyes to new ways of seeing things, experiments with shapes and objects, and draws inspiration from disciplines outside the automotive sphere. A university-level partnership with the Joanneum University of Applied Science, Graz, thus led to the modelling of a yacht, a Daysailer, which carries Audi’s DNA within it.

Audi teamed up with star quarterback Tom Brady and celebrities to support people with intellectual disabilities

HERNDON, Va. ,  Jun 2, 2009  -  Audi and Best Buddies International, a non-profit organization that provides opportunities for one-to-one friendship and integrated employment to people with intellectual disabilities, this weekend joined forces with star quarterback Tom Brady and celebrities for the annual Audi Best Buddies Challenge: Hyannis Port charity bicycle tour and fundraising events. With more than 1,500 participants and close to US $ 4 million raised, the 2009 ride bet last year’s record to once again make it the most successful fundraising initiative in Best Buddies' and Audi’s history. Audi’s underwriting of the ride means that every dollar raised over the course of the weekend goes directly to the charity and its programs.

Audi and Xbox 360 join forces for the highly anticipated debut of Forza Motorsport® 3

LOS ANGELES, Ca. ,  Jun 1, 2009  -  The hottest name in racing games and the world’s most progressive maker of sporty luxury cars announced they have forged a partnership centering on the highly-anticipated debuts of the 2010 Audi R8 5.2 FSI quattro and Xbox 360’s “Forza Motorsport 3” later this year.

Audi teams up with star quarterback Tom Brady and Best Buddies to support people with intellectual disabilities

HERNDON, Va. ,  May 29, 2009  -  Audi of America will again team up with star quarterback Tom Brady and the non-profit organization Best Buddies International as the Title Sponsor and Official Vehicle of the Audi Best Buddies Challenge: Hyannis Port, a charity bike ride in support of people with intellectual disabilities.

Soccer meets motorsport: the Audi Cup in the DTM

INGOLSTADT, Germany ,  May 14, 2009  -  This weekend, not only the numbers one to eleven will count for soccer fans, but – for a change – the “15” will as well: 15 is the car number emblazoned on the hood of the Audi A4 in which Oliver Jarvis starts to the first DTM race of the season at Hockenheim and which promotes the Audi Cup staged at the Allianz Arena on July 29 and 30 in the process. The event has already evolved into a real highlight with as many as 70,000 tickets having been sold to date.

Audi MedCup sets sail in Alicante

INGOLSTADT, Germany ,  May 8, 2009  -  The Audi MedCup has long acquired a reputation of being the “Champions League” of sailing, as a consistently increasing number of prominent sailors tackle the challenge. In its fifth year, the regatta series staged in the Mediterranean, to which Audi has been giving its name since 2008, reaches new dimensions: For the first time, in addition to the TP52 class, GP42-class boats will compete as well.

FC Bayern München looks forward to Audi Cup

INGOLSTADT, Germany ,  Apr 29, 2009  -  As partner of FC Bayern München, Audi uses the home game against Borussia Mönchengladbach this Saturday (May 2) to get soccer fans in Munich into the mood for the premiere of the Audi Cup. On July 29 and 30, the teams of Manchester United, AC Milan and Boca Juniors will meet the German record champion at the Allianz Arena.

Audi Cup 2009: advance ticket sales in full swing

INGOLSTADT, Germany ,  Mar 25, 2009  -  The countdown is running: On July 29 and 30, four absolutely top-caliber teams will fight for victory in the Audi Cup. Some ten thousand fans have already secured their tickets. Advance ticket sales are continuing.

Audi announces its status as the official luxury vehicle of the New York Yankees

HERNDON, Va. ,  Mar 23, 2009  -  Audi today announced that the brand is now the official luxury vehicle of the New York Yankees. The new relationship also includes the naming of the Audi Yankees Club, an exclusive viewing location and membership restaurant, located on the H&R Block Suite Level in left field. The sponsorship begins with the opening of Yankee Stadium and extends through the 2011 season.

Audi lines up sponsorship of exclusive Tavistock Cup golf tourney

HERNDON, Va. ,  Mar 12, 2009  -  One of professional golf’s most exclusive events gains Audi as a key sponsor this year for the first time.

Ladies German Open “presented by Audi”

INGOLSTADT, Germany ,  Mar 4, 2009  -  Following last year’s successful debut, the golfing world – from May 21 to 24, 2009 – will again focus its attention on Golfpark Gut Häusern on the outskirts of Munich. Audi will be involved as Presenting Sponsor and vehicle partner again when female golf pros from around the world play for the title at the HypoVereinsbank Ladies German Open.

Attractive golfing commitment of AUDI AG

INGOLSTADT, Germany ,  Feb 16, 2009  -  AUDI AG’s commitment in golf is equally long and successful. In the 2009 season, Audi again banks on the proven combination of intensive support in the area of amateur golf and optimum presentation of the four rings at top-caliber international tournaments.

Audi Night kicks off Hahnenkamm weekend

INGOLSTADT, Germany ,  Jan 24, 2009  -  Anticipation, thrills and excitement – when the highly trained athletes at the Audi FIS Ski World Cup in Kitzbühel rocket down one of the world’s most spectacular slopes, the spectators hold their breath. But what makes the Hahnenkamm race the absolute highlight of the winter sport season is its one-of-a-kind combination of people: fans, athletes and celebrities from all over the world create an unforgettable atmosphere in and around Kitzbühel. The event was kicked off for the eighth time with Audi Night on Friday evening at the Hotel zur Tenne.

Audi and Prada - two strong brands, one clear line

INGOLSTADT/MILAN ,  Jan 15, 2009  -  Two strong brands are now joining forces in pooling their creative resources: in respect of design, innovation and tradition, Audi and Prada both occupy a pioneering role in their respective industries. The two companies now aim to combine these strengths in joint projects in the areas of sport and culture, for which they will adopt a new approach.

'Truth in 24' Scores in Tinseltown, Wins Ft. Lauderdale Festival Prize

HERNDON, Va. ,  Nov 12, 2008  -  Anticipation ran high last Thursday evening along the brightly lit, red carpet walk at Hollywood's legendary Mann's Chinese Theater. The moment had arrived for "Truth in 24," the documentary on Audi's 2008 Le Mans motorsports teams, to launch into its world premiere at the highly regarded AFI Fest film festival.

Starting signal for Audi FIS Ski World Cup

Ingolstadt/Sölden ,  Oct 24, 2008  -  Managing a good start and taking the euphoria all the way into the world championships - this is what the athletes of the German Ski Association (DSV) are aiming for. For the alpine team, things are getting serious as of tomorrow: the new Audi FIS World Cup starts in Sölden. For six years, Audi has been giving its name to the series.

Audi is Presenting Sponsor of World Ski Championship in Val d'Isère

INGOLSTADT, Germany ,  Oct 9, 2008  -  When the stars compete at the Alpine World Ski Championship from 2 to 15 February 2009 the entire international ski community will focus its attention on Val d’Isère, France, for two weeks. As before in St. Moritz and Bormio, AUDI AG is again the Presenting Sponsor of the season’s most important competitions in alpine skiing.

"Quantum Racing" wins Audi MedCup 2008

INGOLSTADT, Germany ,  Sep 21, 2008  -  The Audi MedCup 2008 has been decided: after six thrilling regattas with a total of 53 races in the Mediterranean, in which 21 boats from ten nations competed, the “Quantum Racing” team prevailed. At the finale in Portimão/Portugal the Americans again impressively kept their rivals in check, second place sufficed for them to clinch the title.

Tom Brady Presents Five Linemen with Audi Q7 SUVs to Kick-off Audi Best Buddies Challenge: Hyannis Port

AUBURN HILLS, Mich. and Hyannis Port, Mass. ,  May 16, 2008  -  Audi of America, Inc. today partnered with All-star quarterback Tom Brady to offer his own version of protection by surprising his offensive linemen with all new Audi Q7 SUVs. During a press conference near Boston’s John F. Kennedy Library and Museum, Brady presented the men most responsible for his safety on the field, with one of the safest SUVs on the market, the new Audi Q7.

Audi – Official Premium Automobile of the 2008 Olympic Games in Beijing

INGOLSTADT, GERMANY ,  Apr 20, 2007  -   More than 1,000 vehicles for athletes, officials and guests
- “Olympic Corner” in Chinese showrooms
- Extensive commitment in the realm of culture

Audi is Title Sponsor of World Cup Ski Event in Beaver Creek

Auburn Hills, Mich. ,  Dec 1, 2005  -  Audi is known for its international involvement with competitive skiing, and will serve as title sponsor of the FIS Ski World Cup event in Beaver Creek, Colorado. The World Cup Events' traditional U.S. season opener is scheduled for December 1-5. Audi has been supporting World Cup Events for more than 12 years. This year, again as title sponsor, Audi will have a dominant presence during the 2005/2006 season's top events.

Please select from the categories to your right for more news from Audi of America