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The Location: Powell Street (between Geary Street and Ellis Street)

Posted on June 13, 2011 11:20 AM

Audi Progress on Powell

In the heart of San Francisco’s famed Union Square, Powell Street is the city’s most popular and visited pedestrian destination. It’s also a major business and commuter hub, with the city’s busiest transit stop and the renowned cable car line. On a given Saturday or Sunday, the pedestrian volume on this stretch of Powell Street rivals some of the world’s most famous streets, including Times Square, NY; and Oxford Street, London.

However, though Powell Street is a popular destination, it lacks a vibrant street life. And seating is scarce. Combined with high pedestrian traffic, this has led to serious overcrowding and congestion.

About Audi Progress - Powell StreetAbout Audi Progress - Powell Street

Design. It's in our DNA. It's why we believe that a boldly designed car deserves a boldly designed world. A world that lives up to the same philosophy of uncompromising craftsmanship and innovation that defines our cars. So we launched the Audi Design Project: Progress on Powell Street. An urban design initiative inspired by the all-new Audi A7, with the mission to re-imagine the world beyond our cars. We took two of the most storied and overcrowded blocks in San Francisco, and set out to redefine the experience.