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Some Assembly Required

Posted on June 22, 2011 4:55 PM

Audi Progress on Powell

We visited the workspace of Atthowe Fine Art Services to get a sneak peek of what the finished platforms will look like. Designed to be the width of the former parking lanes, the project calls for a series of decks that will extend out from the sidewalk. The design is a system of aluminum grates, with accenting wood to recall the refined interior of our cars. The use of aluminum across the entire space was inspired by the aluminum Audi ASF® frame technology.

While the aluminum grates are an off-the-shelf solution, the wood ones were custom-made right here in the shop. The overall aesthetic is intended to create a sense of movement, with the uniform lines flowing in the same direction as the cable cars and people. Furniture, railings and planters will be bolted into the grates, creating a vision of rising and twisting shapes, like these railings.

Audi Progress on Powell

Audi Progress on Powell

About Audi Progress - Powell StreetAbout Audi Progress - Powell Street

Design. It's in our DNA. It's why we believe that a boldly designed car deserves a boldly designed world. A world that lives up to the same philosophy of uncompromising craftsmanship and innovation that defines our cars. So we launched the Audi Design Project: Progress on Powell Street. An urban design initiative inspired by the all-new Audi A7, with the mission to re-imagine the world beyond our cars. We took two of the most storied and overcrowded blocks in San Francisco, and set out to redefine the experience.