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Groundbreaking - A Picture of Beauty

Posted on June 30, 2011 10:06 AM

 Audi Progress on Powell Street 

The transformation of Powell Street has officially commenced. For the past week, workers contracted by Atthowe have been cutting and jack-hammering into the pavement to lay the foundation for the space. The space, however, consists of eight separate sections between two city blocks, and each section has its own unique challenges to be navigated in installing these substructures. It’s meticulous work, because not only does it have to be precise, it has to be level. And Powell Street is anything but level. Once in place, installation of the platform and final elements can begin. Stay tuned for more.

Audi Progress on Powell Street

About Audi Progress - Powell StreetAbout Audi Progress - Powell Street

Design. It's in our DNA. It's why we believe that a boldly designed car deserves a boldly designed world. A world that lives up to the same philosophy of uncompromising craftsmanship and innovation that defines our cars. So we launched the Audi Design Project: Progress on Powell Street. An urban design initiative inspired by the all-new Audi A7, with the mission to re-imagine the world beyond our cars. We took two of the most storied and overcrowded blocks in San Francisco, and set out to redefine the experience.