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Installation in full swing

Posted on July 12, 2011 2:18 PM

Progress on Powell

Ribbon cutting is only one day away, and all the weeks and months of planning are finally coming to fruition. So if you happen to be in the city, stop on down Wednesday, July 13 at 10 a.m. to join us in introducing the all-new Powell Street. In the meantime, finished elements have been arriving on-site for the past week for installation. As you can see, the aluminum and wood grates were laid down to create a platform that will extend from the sidewalk and cover the parking lanes.

The unique marriage of wood and aluminum reflects the meticulous craftsmanship that went into developing the refined interior of the all-new Audi A7. The street furniture was designed to rise up from the grates in twisting and bending metal forms. Pictured here is a standing table getting acquainted with its new home. Come back to see the completed space unveiled.

Progress on Powell

Progress on Powell

Progress on Powell

About Audi Progress - Powell StreetAbout Audi Progress - Powell Street

Design. It's in our DNA. It's why we believe that a boldly designed car deserves a boldly designed world. A world that lives up to the same philosophy of uncompromising craftsmanship and innovation that defines our cars. So we launched the Audi Design Project: Progress on Powell Street. An urban design initiative inspired by the all-new Audi A7, with the mission to re-imagine the world beyond our cars. We took two of the most storied and overcrowded blocks in San Francisco, and set out to redefine the experience.