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And now we cut the ribbon

Posted on July 13, 2011 8:26 AM

Progress on Powell

This is a day we’ve been looking forward to for some time. It began with a simple notion that a boldly designed car, like the all-new Audi A7, deserved to drive in a more boldly designed world. To us, that wasn’t just a catchy slogan on a billboard. It was something bigger. A mission. That we could take the same approach to design and innovation and apply it to the world beyond our cars. And that’s exactly what we set out to do when we partnered with the city of San Francisco and the Union Square Business Improvement District to transform two of the most popular blocks in the city to create a better pedestrian experience. On Wednesday, July 13, executives from Audi joined Mayor Edwin M. Lee and representatives from the city and community to cut the ribbon and officially unveil the new Powell Street Promenade.

For those of you who haven’t been following along, we invited renowned architect Walter Hood to design a space that was not only inspired by the Audi A7, but also used the same materials. The result is a space constructed almost entirely from aluminum, inspired by the Audi ASF® frame. The sculpting of the furniture recalls the car’s dynamic lines. Solar towers reflect our company’s strong commitment to efficient and sustainable design solutions by powering our signature LEDs, which have become streetlights. And finally, the high-speed Wi-Fi is something we’ve introduced in our cars as well. In the end, we hope people will experience and interact with Powell Street in a whole new way. It’s a fitting tribute to a city that shares our spirit of progress.

Progress on Powell

Progress on Powell

Progress on Powell Progress on Powell

Progress on Powell

Progress on Powell

About Audi Progress - Powell StreetAbout Audi Progress - Powell Street

Design. It's in our DNA. It's why we believe that a boldly designed car deserves a boldly designed world. A world that lives up to the same philosophy of uncompromising craftsmanship and innovation that defines our cars. So we launched the Audi Design Project: Progress on Powell Street. An urban design initiative inspired by the all-new Audi A7, with the mission to re-imagine the world beyond our cars. We took two of the most storied and overcrowded blocks in San Francisco, and set out to redefine the experience.