Posted on April 14, 2014 3:09 PM
Audi surged to second place in the luxury segment of the annual J.D. Power Customer Service Index
Audi surged to second place in the luxury segment of the annual J.D. Power Customer Service Index, posting a huge gain over a year earlier and extending its dramatic three-year drive to the top of the influential indicator of how customers view their vehicle-service experience within the first three years of ownership. No other brand has matched this ascent.
Audi improved by 22 points over last year to score 858 in the 2014 version of the Power CSI study, which stands well above the luxury average. Since 2011, Audi has improved by 74 points and eight positions in the segment rankings, moving it past old rivals and even the traditional, long-time leaders in the Power survey. Cadillac edged out Audi for the top spot in the luxury segment.
According to J.D. Power, Audi improved across all areas of the study, but the increase in results for the brad mainly was driven by maintenance customers, who comprised 78 percent of the total respondents. Audi ranked No. 1 overall in the luxury segment in service quality and tied for the highest score in the service-advisor area.