Posted on April 24, 2014 5:07 PM
Audi responds to fans by bringing back A3 Sportback
The voice of the Audi fan was heard loud and clear in the company’s decision to return the Audi A3 Sportback to the U.S. market next year in a TDI clean-diesel version and as a plug-in hybrid.
Audi of America discontinued the five-door version of the A3 last year in favor of re-launching the A3 nameplate this month in a widely anticipated sedan version. But American fans of the A3 Sportback refused to let it go quietly, beating their drums on social media and elsewhere and agitating for the car’s return.
The company heard them, it announced at the New York International Auto Show this month. “Sometimes in our decision-making process, we think the passion lever is just as important as the [sales-volume] lever,” Scott Keogh, President and Chief Executive Officer of Audi of America, told Automotive News. “And this is a good example of that.”